Inkwood Research estimates that the Global Tampon Market is set to evolve at a CAGR of 4.52% in terms of revenue and 4.83% in terms of volume during the forecasting years of 2021-2028.
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Tampons are menstrual products designed to
offer adequate leakage protection during menstruation. They are considered to
be comfortable, safe, cost-effective, and hygienic. They are also said to be
one of the most affordable solutions for female hygiene protection. The rising
awareness of health benefits and female hygiene contributes to its increasing
sales globally.
Rising
Awareness about Feminine Hygiene Products Propels Market Growth
Menstrual cups and sanitary pads are among
the many available feminine hygiene products for women during menstruation.
Most women population in low- and middle-income countries are ignorant about
the existence and availability of such products. Hence, several government
organizations have been conducting awareness campaigns for increasing awareness
about these products. Though, sanitary napkins are being used less, they lead to
tons of wastage, requiring a longer time to decompose. As a result, many
governments and major market players worldwide are launching initiatives and
campaigns to raise awareness and increase the adoption of tampons. Thus, with
the growing awareness of female hygiene and feminine hygiene products, the
global tampon market is projected to record steady growth.
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Applicator
tampons to remain Prominent in terms of Revenue & Volume
Applicator tampons are similar to
conventional tampons. They come with either a cardboard or plastic applicator
designed to aid with insertion. This makes them different from conventional
ones, where insertion is done using fingers. They are expensive, since their
manufacture entails more materials and applicator accessories. Applicator
tampons comprise two tubes, an ‘inner’ or plunger, and an ‘outer’ or barrel.
They generally expand axially. They are banned in many countries due to their
plastic composition and increasing consensus on promoting organic tampons.
North
America to retain its Dominance throughout 2021-2028
The dense population graph of educated
women and rising awareness regarding the availability and benefits and tampons
contribute to the market prospects of North America. Increasing awareness is
attributed to campaigns conducted through several means. This has further
resulted in a surging number of manufacturers of feminine hygiene products in
the region. Overall, the easy availability of products is projected to boost
market growth during the forecast period.
The emergence of many players in the global
market is accredited to the flexible government regulations for sanitary
napkins production. Thus, entry and exit barriers are evaluated to be low. The
manufacturers are developing robust competitive strategies due to high
industrial profitability. This is set to further intensify competition among
existing market players. Some of the distinguishing companies in the market
include, Johnson & Johnson, Cohitech-Cotton High Tech SL, Body Wise
International, First Quality Enterprises Inc, Corman SPA, Edgewell Personal
Care Company, etc.
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studies with relevant fact-based research are customized across industry
verticals such as technology, automotive, chemicals, materials, healthcare, and
energy, with an objective comprehension that acknowledges the business
environments. Our geographical analysis comprises North & South America,
CEE, CIS, Middle East, Europe, Asia, and Africa.
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